A Podcast about Marketing Struggles and Creative Solutions

Join co-hosts Jake Braun and Mirela Setkic, who own and operate Kapok Marketing, as they discuss business owners’ marketing struggles and solutions, and other business-related topics. They share their own stories and advice about running a local business, and interview other entrepreneurs and influencers in the Tampa Bay area.

Latest Episode


May 28, 2019 - Episode 28

Top 7 Social Media Mistakes Businesses Make

Social media can be a big part of digital marketing for a small business. But it’s not the same as sharing on your personal social media profiles. Jake and Mirela discuss how personal and professional social media are different. Don’t make the same mistakes other businesses are making. Learn the correct number and types of social media platforms. Too many or two few can cause problems. Plus find out what sort of content is ideal for social media marketing. We also discuss what you must avoid doing online if you don’t want big trouble for your business.

Episode Archive


October 9, 2018 - Episode 10

Top 5 Marketing Tips for Small Businesses from Inbound 2018

Jake and Mirela reflect on their trip to Inbound 2018, a marketing conference hosted by HubSpot, in Boston last month. We discuss five marketing tips they learned while networking and listening to speakers at the event. Learn about how providing a great experience, being easy to do business with, storytelling, and how audio, video and other content can help your local businesses succeed in digital marketing.

September 25, 2018 - Episode 9

Public Relations Tips for Small Businesses in St Pete

Public relations can be an important component of the marketing strategy for small local businesses. It includes a lot more than just press releases and often involves a blend of both digital and traditional tactics. We review what public relations is and how it can help a local business succeed. We’re joined by Andrea Gomes, one of our marketing assistants, who has experience with writing, including as a journalist, and has authored several blog posts about public relations on our Kapok Marketing blog.

September 11, 2018 - Episode 8

How to Get Your Business on TV in Tampa Bay with Joey West

Getting your business on the TV news can generate a lot of exposure for your business. We’re joined by Joey West, an experienced professional in the media industry. He is currently a planning assignment editor at Spectrum Bay News 9. Joey explains how the news media works and what makes a story newsworthy. He also explains a few tips and tricks on what to do and what not to do if you want your business to have a chance of landing some coverage on the local news.

August 28, 2018 - Episode 7

What is Digital Marketing and How Can it Help a Small Business?

Digital marketing can be a tricky part of marketing for a small business. Technologies and strategies are constantly changing and evolving on the Internet and in other digital arenas. This means it’s crucial that every business has a digital marketing strategy. People are discussing your business online, and you should be part of that conversation. We explore the different components of digital marketing and how they can be used by small businesses. We also talk about digital marketing tips that any small business can use to be more successful.

August 14, 2018 - Episode 6

Starting a New Retail Business in St Pete with Anja Jakupovic

Starting a retail business in downtown St. Pete is no easy task. One of our early clients and fellow entrepreneurs talks about the trials and tribulations of starting a new retail business. Anja Jakupovic has practiced as an opticianry in the United States and Germany. She is currently a licensed and board-certified optician in the State of Florida. Anja owns and operates Optik! European Eyewear in the heart of downtown St. Pete at 300 Beach Drive.

July 31, 2018 - Episode 5

What is Marketing and Why Does it Matter to a Small Business?

Running a small business is hard enough. To make matters even more difficult, thinking about marketing often feels overwhelming and expensive. It often leads to frustration and an assumption that it is a waste of time. The truth is marketing is inherent to every business regardless of its size. It is just a matter of if you are letting your marketing run on autopilot, or if you are really ensuring your marketing efforts align with your business goals. We discuss what marketing is and why it’s especially important for small businesses.