A Podcast about Marketing Struggles and Creative Solutions

Join co-hosts Jake Braun and Mirela Setkic, who own and operate Kapok Marketing, as they discuss business owners’ marketing struggles and solutions, and other business-related topics. They share their own stories and advice about running a local business, and interview other entrepreneurs and influencers in the Tampa Bay area.

Latest Episode


February 7, 2019 - Episode 20

Sports Sponsorships and Professional Selling with Ryan Helfrick Part 2

Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree in the sports marketing industry. He has also worked with FC Dallas in the MLS and the Tampa Bay Buccaneers in the NFL. Ryan has a deep understanding of how sports intersects with marketing. We’ll discuss how businesses can benefit from sports sponsorships. Ryan will also share some of his tips and tricks to succeeding at professional selling.

Episode Archive


July 3, 2018 - Episode 3

How to Find, Interview, and Hire Great Employees

You’ve decided to hire a new employee, but what’s next? Employees can have a huge impact on your business, so it’s critical you find the right people. We’ve conducted hundreds of interviews from entry-level to high-level positions in a variety of disciples. We’ll discuss our takeaways and what you can do to avoid some of the mistakes we made early on.

June 14, 2018 - Episode 2

It’s Hard to Say Goodbye (and Why Employees are Important)

Hiring your first employee can be stressful, but it’s critical to running a successful business. Even the smartest entrepreneurs are limited by time. They also can’t be an expert on every topic. We discuss this and more with Jessica, one of our early hires as a marketing assistant.

June 7, 2018 - Episode 1

Gotta Risk it to Get the Biscuit (When Starting a Business)

Taking strategic risks in business are an absolute must. Starting any business is a risky endeavor. Even smart well-capitalized people can fail. Many people told us not to do it, but we did it anyways. Learn how we managed to accept and manage risk as we started our marketing agency, Kapok Marketing.

May 31, 2018 - Episode 0

Talking to Ourselves; Who Are Jake Braun and Mirela Setkic?

Is it harder to get customers or podcast listeners? Who are we and why do we have a podcast? Do we even know anything about marketing or business? Let’s dive into that and more on this lonely zeroth episode. Wish us luck!