A Podcast about Marketing Struggles and Creative Solutions

Join co-hosts Jake Braun and Mirela Setkic, who own and operate Kapok Marketing, as they discuss business owners’ marketing struggles and solutions, and other business-related topics. They share their own stories and advice about running a local business, and interview other entrepreneurs and influencers in the Tampa Bay area.

Latest Episode


May 28, 2019 - Episode 28

Top 7 Social Media Mistakes Businesses Make

Social media can be a big part of digital marketing for a small business. But it’s not the same as sharing on your personal social media profiles. Jake and Mirela discuss how personal and professional social media are different. Don’t make the same mistakes other businesses are making. Learn the correct number and types of social media platforms. Too many or two few can cause problems. Plus find out what sort of content is ideal for social media marketing. We also discuss what you must avoid doing online if you don’t want big trouble for your business.

Episode Archive


January 1, 2019 - Episode 16

Marketing Reflections from 2018 and Goals for 2019

It’s a new year, and that’s usually a good time for any small business to reflect and set goals. Jake and Mirela talk about their reflections from 2018 about running a local marketing agency. We’ll also discuss Kapok Marketing’s goals for 2019. Some of the topics discussed in this episode include: strategy and planning, educating potential customers, taking advantage of more platforms or mediums, and looking for business opportunities that make sense.

December 18, 2018 - Episode 15

Every Business Should Have a Board of Advisors with Howard Task

It can be hard to find good advice as an entrepreneur. Asking friends and family doesn’t always get you the honest feedback your business needs. That’s why we’re joined today by Howard Task from Howard Task Marketing Management and Advisory Services. He has over 40 years experience in both marketing and business. Howard recommends that private small companies have a board of advisors to act as a pseudo board of directors. He explains how these trusted professionals can help small businesses be more successful. Howard also tells us how to get started with a board of advisors and what to […]

December 4, 2018 - Episode 14

Creating Killer Business Videos in Tampa Bay with Joey West

Video is a super powerful way to market your business. We’re joined by Joey West again today. In addition to being in the media industry, Joey owns his own full-service video production company. Joey’s team has over 55 years of combined experience, and he’ll be sharing some of that knowledge with us. He explains why video marketing is important for a small business. Joey will also discuss some tips and tricks about how anyone can get started with video.

November 20, 2018 - Episode 13

Off-the-Record Marketing Questions and Answers

Jake and Mirela often get asked marketing questions. Unfortunately many of the best questions are asked when the cameras and microphones aren’t on. While recording a previous podcast episode, we were lucky enough to be recording when Dale Baker asked a variety of insightful marketing questions. Mirela and Jake answer those questions and more on this special off-the-record episode. We’ll hear about influencers, email marketing, text marketing, and even touch on direct mail marketing.

November 6, 2018 - Episode 12

Marketing Budget Tips for Small Businesses

Having a budget and understanding how marketing fits within that budget is not a glamorous topic, but it’s one that every business owner needs to think about. Knowing how much money needs to be dedicated to marketing is a critical aspect of business. We discuss how marketing fits within a business budget and what the ideal marketing budget is. We’ll also explore some other marketing budget pitfalls to avoid and tips to take advantage of.

October 23, 2018 - Episode 11

Family Owned Businesses with Dale Baker

A lot of small businesses are also family owned businesses. One of Mirela’s very first bosses discusses the pros and cons of being part of a family owned business. Dale Baker is the Vice President of Sales at JT Eaton. He is a dynamic professional with lots of experience in professional selling and business in general. Dale tells us about experience at JT Eaton and some of their marketing efforts. He also turns the tables on Jake and Mirela, and asks them a few marketing questions that touch on a number of timely marketing topics.