A Podcast about Marketing Struggles and Creative Solutions

Join co-hosts Jake Braun and Mirela Setkic, who own and operate Kapok Marketing, as they discuss business owners’ marketing struggles and solutions, and other business-related topics. They share their own stories and advice about running a local business, and interview other entrepreneurs and influencers in the Tampa Bay area.

Latest Episode


May 14, 2019 - Episode 27

Top 7 Digital Marketing Tools To Succeed in Business

Digital marketing encompases a lot of different marketing efforts. Being an expert in them all is tough. Having the right tool for the job is an important first step. It’s one of the easiest ways to maximize your digital marketing efforts. Jake and Mirela discuss the top seven tools they use on a daily basis and recommend to clients and other marketers. The tools will help improve your online presence including both SEO and the content you produce. Plus, learn how to get organized and sound smarter online.

Episode Archive


December 18, 2018 - Episode 15

Every Business Should Have a Board of Advisors with Howard Task

It can be hard to find good advice as an entrepreneur. Asking friends and family doesn’t always get you the honest feedback your business needs. That’s why we’re joined today by Howard Task from Howard Task Marketing Management and Advisory Services. He has over 40 years experience in both marketing and business. Howard recommends that private small companies have a board of advisors to act as a pseudo board of directors. He explains how these trusted professionals can help small businesses be more successful. Howard also tells us how to get started with a board of advisors and what to […]

December 4, 2018 - Episode 14

Creating Killer Business Videos in Tampa Bay with Joey West

Video is a super powerful way to market your business. We’re joined by Joey West again today. In addition to being in the media industry, Joey owns his own full-service video production company. Joey’s team has over 55 years of combined experience, and he’ll be sharing some of that knowledge with us. He explains why video marketing is important for a small business. Joey will also discuss some tips and tricks about how anyone can get started with video.

November 20, 2018 - Episode 13

Off-the-Record Marketing Questions and Answers

Jake and Mirela often get asked marketing questions. Unfortunately many of the best questions are asked when the cameras and microphones aren’t on. While recording a previous podcast episode, we were lucky enough to be recording when Dale Baker asked a variety of insightful marketing questions. Mirela and Jake answer those questions and more on this special off-the-record episode. We’ll hear about influencers, email marketing, text marketing, and even touch on direct mail marketing.

November 6, 2018 - Episode 12

Marketing Budget Tips for Small Businesses

Having a budget and understanding how marketing fits within that budget is not a glamorous topic, but it’s one that every business owner needs to think about. Knowing how much money needs to be dedicated to marketing is a critical aspect of business. We discuss how marketing fits within a business budget and what the ideal marketing budget is. We’ll also explore some other marketing budget pitfalls to avoid and tips to take advantage of.

October 23, 2018 - Episode 11

Family Owned Businesses with Dale Baker

A lot of small businesses are also family owned businesses. One of Mirela’s very first bosses discusses the pros and cons of being part of a family owned business. Dale Baker is the Vice President of Sales at JT Eaton. He is a dynamic professional with lots of experience in professional selling and business in general. Dale tells us about experience at JT Eaton and some of their marketing efforts. He also turns the tables on Jake and Mirela, and asks them a few marketing questions that touch on a number of timely marketing topics.

October 9, 2018 - Episode 10

Top 5 Marketing Tips for Small Businesses from Inbound 2018

Jake and Mirela reflect on their trip to Inbound 2018, a marketing conference hosted by HubSpot, in Boston last month. We discuss five marketing tips they learned while networking and listening to speakers at the event. Learn about how providing a great experience, being easy to do business with, storytelling, and how audio, video and other content can help your local businesses succeed in digital marketing.