A Podcast about Marketing Struggles and Creative Solutions

Join co-hosts Jake Braun and Mirela Setkic, who own and operate Kapok Marketing, as they discuss business owners’ marketing struggles and solutions, and other business-related topics. They share their own stories and advice about running a local business, and interview other entrepreneurs and influencers in the Tampa Bay area.

Latest Episode


January 15, 2019 - Episode 17

Making Your Business Investable with Patrick S Weston

Starting or expanding a business can be hard. Maybe you’ve come up with a killer business idea, or you have an amazing idea to expand your business. How do you get the capital to make that happen? What makes a business or a business idea appealing to an investor or bank? We’ll discuss this and more with Patrick S Weston, a successful entrepreneur and investor in St Pete. He is the managing partner of WestRock Investments, an investment partnership. Patrick has an MBA from the Northwestern Kellogg School of Management. Patrick is also a licensed medical doctor that is board-certified […]

Episode Archive


August 14, 2018 - Episode 6

Starting a New Retail Business in St Pete with Anja Jakupovic

Starting a retail business in downtown St. Pete is no easy task. One of our early clients and fellow entrepreneurs talks about the trials and tribulations of starting a new retail business. Anja Jakupovic has practiced as an opticianry in the United States and Germany. She is currently a licensed and board-certified optician in the State of Florida. Anja owns and operates Optik! European Eyewear in the heart of downtown St. Pete at 300 Beach Drive.

July 31, 2018 - Episode 5

What is Marketing and Why Does it Matter to a Small Business?

Running a small business is hard enough. To make matters even more difficult, thinking about marketing often feels overwhelming and expensive. It often leads to frustration and an assumption that it is a waste of time. The truth is marketing is inherent to every business regardless of its size. It is just a matter of if you are letting your marketing run on autopilot, or if you are really ensuring your marketing efforts align with your business goals. We discuss what marketing is and why it’s especially important for small businesses.

July 17, 2018 - Episode 4

How To Find Office Space in St Pete with Peter Fischbach

Finding a great location for your office or storefront can make or break your business. On top of that, commercial real estate is a tricky topic. Our longtime tenant representative and licensed real estate broker, Peter Fischbach, will join us to give us the lowdown on all the tips and tricks that landlords don’t want you to know.

July 3, 2018 - Episode 3

How to Find, Interview, and Hire Great Employees

You’ve decided to hire a new employee, but what’s next? Employees can have a huge impact on your business, so it’s critical you find the right people. We’ve conducted hundreds of interviews from entry-level to high-level positions in a variety of disciples. We’ll discuss our takeaways and what you can do to avoid some of the mistakes we made early on.

June 14, 2018 - Episode 2

It’s Hard to Say Goodbye (and Why Employees are Important)

Hiring your first employee can be stressful, but it’s critical to running a successful business. Even the smartest entrepreneurs are limited by time. They also can’t be an expert on every topic. We discuss this and more with Jessica, one of our early hires as a marketing assistant.

June 7, 2018 - Episode 1

Gotta Risk it to Get the Biscuit (When Starting a Business)

Taking strategic risks in business are an absolute must. Starting any business is a risky endeavor. Even smart well-capitalized people can fail. Many people told us not to do it, but we did it anyways. Learn how we managed to accept and manage risk as we started our marketing agency, Kapok Marketing.