A Podcast about Marketing Struggles and Creative Solutions

Join co-hosts Jake Braun and Mirela Setkic, who own and operate Kapok Marketing, as they discuss business owners’ marketing struggles and solutions, and other business-related topics. They share their own stories and advice about running a local business, and interview other entrepreneurs and influencers in the Tampa Bay area.

Latest Episode


May 14, 2019 - Episode 27

Top 7 Digital Marketing Tools To Succeed in Business

Digital marketing encompases a lot of different marketing efforts. Being an expert in them all is tough. Having the right tool for the job is an important first step. It’s one of the easiest ways to maximize your digital marketing efforts. Jake and Mirela discuss the top seven tools they use on a daily basis and recommend to clients and other marketers. The tools will help improve your online presence including both SEO and the content you produce. Plus, learn how to get organized and sound smarter online.

Episode Archive


February 19, 2019 - Episode 21

What are Target Markets and Target Audiences?

Everyone in business has probably heard the terms target market and target audience. Jake and Mirela will discuss what both of these really are and how they interrelate. Learn why target markets are critical, and why defining one is normally the first step in launching a successful business or product. Explore why target audiences are also important, and why going niche is the way to go. We’ll also discuss key takeaways on how understanding target markets and target audiences can be used to improve any business.

February 5, 2019 - Episode 20

Sports Sponsorships and Professional Selling with Ryan Helfrick Part 2

Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree in the sports marketing industry. He has also worked with FC Dallas in the MLS and the Tampa Bay Buccaneers in the NFL. Ryan has a deep understanding of how sports intersects with marketing. We’ll discuss how businesses can benefit from sports sponsorships. Ryan will also share some of his tips and tricks to succeeding at professional selling.

January 29, 2019 - Episode 19

Sports Sponsorships and Professional Selling with Ryan Helfrick

Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree in the sports marketing industry. He has also worked with FC Dallas in the MLS and the Tampa Bay Buccaneers in the NFL. Ryan has a deep understanding of how sports intersects with marketing. We’ll discuss how businesses can benefit from sports sponsorships. Ryan will also share some of his tips and tricks to succeeding at professional selling.

January 22, 2019 - Episode 18

Making Your Business Investable with Patrick S Weston (Part 2)

Starting or expanding a business can be hard. Maybe you’ve come up with a killer business idea, or you have an amazing idea to expand your business. How do you get the capital to make that happen? What makes a business or a business idea appealing to an investor or bank? We’ll discuss this and more with Patrick S Weston, a successful entrepreneur and investor in St Pete. He is the managing partner of WestRock Investments, an investment partnership. Patrick has an MBA from the Northwestern Kellogg School of Management. Patrick is also a licensed medical doctor that is board-certified […]

January 15, 2019 - Episode 17

Making Your Business Investable with Patrick S Weston

Starting or expanding a business can be hard. Maybe you’ve come up with a killer business idea, or you have an amazing idea to expand your business. How do you get the capital to make that happen? What makes a business or a business idea appealing to an investor or bank? We’ll discuss this and more with Patrick S Weston, a successful entrepreneur and investor in St Pete. He is the managing partner of WestRock Investments, an investment partnership. Patrick has an MBA from the Northwestern Kellogg School of Management. Patrick is also a licensed medical doctor that is board-certified […]

January 1, 2019 - Episode 16

Marketing Reflections from 2018 and Goals for 2019

It’s a new year, and that’s usually a good time for any small business to reflect and set goals. Jake and Mirela talk about their reflections from 2018 about running a local marketing agency. We’ll also discuss Kapok Marketing’s goals for 2019. Some of the topics discussed in this episode include: strategy and planning, educating potential customers, taking advantage of more platforms or mediums, and looking for business opportunities that make sense.