March 19, 2019 - Episode 23
We often hear from businesses who don’t understand why digital marketing is important. We also run into a lot of people who think traditional advertising is dead. The truth is both can help maximize your ROI from marketing. To discuss this and more, we’re joined by Ashley Sica from Green Bench Monthly, a local full-color magazine here in St Pete. Learn about how traditional advertising, like direct mail and print advertising, are far from dead. Ashley tells us about how a print magazine works, how they market themselves, and how their website is also important. We’ll also discuss how print advertising can help local businesses.