September 25, 2018 - Episode 9
Public relations can be an important component of the marketing strategy for small local businesses. It includes a lot more than just press releases and often involves a blend of both digital and traditional tactics. We review what public relations is and how it can help a local business succeed. We’re joined by Andrea Gomes, one of our marketing assistants, who has experience with writing, including as a journalist, and has authored several blog posts about public relations on our Kapok Marketing blog.