What is the Difference Between a Target Market and Target Audience?
Your product or service isn’t for everyone. When it comes to identifying your customers, you may be thinking the more the merrier. I’ll promote my business […]
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What is Omnichannel Marketing?
If you listen to digital marketing gurus, you know that omnichannel marketing is critical to your success as a business. But is it really? There certainly […]
Top 3 Reasons Business Owners Think They Don’t Need a Website
There are plenty of reasons small businesses think they don’t need a website. Many of these reasons are appealing because they make it easier for the […]
What You Can Learn from Yesterday’s Facebook and Instagram Outage
If you had trouble accessing your Facebook or Instagram account yesterday afternoon, you weren’t alone. The panic was real for billions of users worldwide, including business […]
How To Use Hashtags on Different Social Media Platforms
Hashtags are a big part of social media marketing. They are a great tool to use on most social media platforms. That is why it’s important […]
5 Tips for Running a Successful Social Media Marketing Campaign
Launching a successful social media marketing campaign takes research and strategic planning. The campaign can help you connect with new followers, build meaningful relationships with the […]