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Social Media Marketing
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Kapok Staff

How To Use Local and Regional Hashtags

Depending on your location, there are many popular hashtags relevant to your area and region. These hashtags are a great way to get more followers and engagement from people in your area.

Local and regional hashtags also allow customers to find and connect with local businesses. Likewise, businesses can learn about their customers, find potential new customers, and network with other business owners and marketers.

Local Hashtags

Every city has a lot of popular hashtags that are used by residents in their social media posts. Kapok Marketing is located in St. Petersburg, Florida so we often find ourselves using local hashtags from the three biggest cities near us.

Hashtags also can go really specific when it comes to location. If you are located in a special or distinct area or district within a city, take advantage of that too. Use even more narrow hashtags that represent your given area.

Local Hashtags for St. Petersburg, Florida

  • General: #StPete #StPeteFL #StPetersburgFL #VSPC
  • Narrow: #DowntownStPete #DTSP #GrandCentralDistrict #EdgeDistrict #StPeteBeach
  • Shopping/Travel: #ShopLocalStPete #KSPL #KeepStPeteLocal #ShopTampaBay
  • Niche: #Instaburg #IgersStPete #ILoveTheBurg #IHeartStPete #VibeStPete

Local Hashtags for Tampa, FL

  • General: #Tampa #TampaFL #TampaBay
  • Narrow: #TPA #DowntownTampa #HillsboroughRiver #TampaRiverwalk
  • Shopping/Travel: #ShopTampaBay #ChooseTampa #VisitTampa
  • Niche: #IGersTampa #TakingTampa #TampaLife #SoTampa

Local Hashtags for Clearwater, FL

  • General: #Clearwater #ClearwaterFL #ClearwaterFlorida #VSPC #Clwtr
  • Narrow: #ClearwaterBeach #ClearwaterBeachFL #DowntownClearwater
  • Shopping/Travel: #VisitClearwater #ShopClearwater
  • Niche: #CityOfClearwater

If you’re in or around any of these cities they may work for your business too. If you live elsewhere, you can find similar hashtags for every major city.

Regional Hashtags

There are also many popular hashtags for different regions like metro areas or states. These hashtags are great to use in your social media posts if you are trying to reach a wider demographic or have a wider audience.

We’re located in the State of Florida. We’re also in a metro area called the Tampa Bay Area or just Tampa Bay. For that reason, we often use hashtags from these two regions.

Local Hashtags for the Tampa Bay Area

  • General: #TampaBay #TampaBayFL #TampaBayArea
  • Narrow: #Tampa #TampaFL #TPA
  • Shopping/Travel: #ShopTampaBay #ChooseTampa
  • Niche: #IGersTampa #TalkingTampa #TampaLife #SoTampa #ThatsSoTampa

Local Hashtags for Florida

  • General: #Florida #FL
  • Shopping/Travel: #VisitFL #RoamFlorida
  • Niche: #FloridaLife #FloridaFun #FloridaLiving #PureFlorida #LoveFL #SunShinesHere #IGersFlorida

If you are trying to reach the Tampa Bay Area or Florida, these hashtags would be a great start. Any other region with a large population will also have similar regional hashtags. Use those hashtags to in your posts to connect with bigger audiences.

Using Local and Regional Hashtags

Local and regional hashtags are a great way to reach your local audience. For the maximum effect, use a combination of hashtags. Include some generic regional hashtags and others that are more specific.

For example, #StPete is great. But if you are a small local business, #ShopLocalStPete is also important. The second one matches your target audience in terms of both geography and interest.

Make sure you study your local competition too. You may find other local hashtags that you wouldn’t have considered otherwise.

Remember that regional hashtags work great for geographic regions of any size. That includes neighborhoods, cities, states, and even countries.

Hashtag usage depends on the platform too. The popularity of regional hashtags will differ depending on the social media platform. Make sure to do your research to see if the hashtags you plan to use are popular on each platform you use.

Regional hashtags are very different than branded hashtags. So, don’t waste time on regional hashtags that no one is using or searching for. If you want to build up a new hashtag, make it a branded hashtag for maximum impact.

Want to be a true marketing guru of hashtags? Check out our hashtag guide for even more area-specific hashtags and hashtag tips.

Have other questions or feedback about regional or area-specific hashtags? Let us know in the comments.