What is Branding and Why is It Important to Every Business Regardless of Its Size
Anyone can create a business tomorrow that sells the same products and services as you, but they can’t replicate your branding just as easily. When done […]
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Branding
Brand Voice: The Importance of Your Brand’s Personality
Customers feel connected to brands they can relate to. A relatable brand isn’t perfect, it’s human. It makes mistakes, grows with age and has a personality […]
The Reality of Brand Perception
Your brand is the sum of its values, public awareness, and people’s perception. As a business, you have a lot of control over what value(s) your […]
How to Make Your Own Logo
First, let us clarify that if you don’t have the design or software skills necessary to do this on your own, you’re going to be much […]
Your Customers Want to Know Why You Do What You Do
If you’re like most businesses, you spend a lot of time telling your target audience what your business does or sells. You want the world to […]
How Much Should a Logo Cost?
Just like any product that you pay for, the price and quality of a logo are closely related. There are situations where you can find high-quality […]