What You Can Learn from Yesterday’s Facebook and Instagram Outage
If you had trouble accessing your Facebook or Instagram account yesterday afternoon, you weren’t alone. The panic was real for billions of users worldwide, including business […]
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Posts by Mirela Setkic
The Reality of Brand Perception
Your brand is the sum of its values, public awareness, and people’s perception. As a business, you have a lot of control over what value(s) your […]
Your Customers Want to Know Why You Do What You Do
If you’re like most businesses, you spend a lot of time telling your target audience what your business does or sells. You want the world to […]
5 Digital Marketing Things You Must Do in 2019
There are 12 days left of 2018. That’s fewer than two weeks! If you’re like most business owners, you’re thinking about your goals for 2019. We […]
Mission and Vision Statements: Why Your Business Needs Both
Unless you’re fresh out of business school, chances are you don’t know the difference between a mission statement and a vision statement. Most people don’t. Even […]
Competitive Analysis: Improve Your Brand by Studying Your Competition
In an earlier post, we talked about what businesses should do to define their unique selling proposition. The next step is to find out what your competitors […]
