A Podcast about Marketing Struggles and Creative Solutions

Join co-hosts Jake Braun and Mirela Setkic, who own and operate Kapok Marketing, as they discuss business owners’ marketing struggles and solutions, and other business-related topics. They share their own stories and advice about running a local business, and interview other entrepreneurs and influencers in the Tampa Bay area.

Latest Episode


December 4, 2018 - Episode 14

Creating Killer Business Videos in Tampa Bay with Joey West

Video is a super powerful way to market your business. We’re joined by Joey West again today. In addition to being in the media industry, Joey owns his own full-service video production company. Joey’s team has over 55 years of combined experience, and he’ll be sharing some of that knowledge with us. He explains why video marketing is important for a small business. Joey will also discuss some tips and tricks about how anyone can get started with video.

Episode Archive


November 20, 2018 - Episode 13

Off-the-Record Marketing Questions and Answers

Jake and Mirela often get asked marketing questions. Unfortunately many of the best questions are asked when the cameras and microphones aren’t on. While recording a previous podcast episode, we were lucky enough to be recording when Dale Baker asked a variety of insightful marketing questions. Mirela and Jake answer those questions and more on this special off-the-record episode. We’ll hear about influencers, email marketing, text marketing, and even touch on direct mail marketing.

November 6, 2018 - Episode 12

Marketing Budget Tips for Small Businesses

Having a budget and understanding how marketing fits within that budget is not a glamorous topic, but it’s one that every business owner needs to think about. Knowing how much money needs to be dedicated to marketing is a critical aspect of business. We discuss how marketing fits within a business budget and what the ideal marketing budget is. We’ll also explore some other marketing budget pitfalls to avoid and tips to take advantage of.

October 23, 2018 - Episode 11

Family Owned Businesses with Dale Baker

A lot of small businesses are also family owned businesses. One of Mirela’s very first bosses discusses the pros and cons of being part of a family owned business. Dale Baker is the Vice President of Sales at JT Eaton. He is a dynamic professional with lots of experience in professional selling and business in general. Dale tells us about experience at JT Eaton and some of their marketing efforts. He also turns the tables on Jake and Mirela, and asks them a few marketing questions that touch on a number of timely marketing topics.

October 9, 2018 - Episode 10

Top 5 Marketing Tips for Small Businesses from Inbound 2018

Jake and Mirela reflect on their trip to Inbound 2018, a marketing conference hosted by HubSpot, in Boston last month. We discuss five marketing tips they learned while networking and listening to speakers at the event. Learn about how providing a great experience, being easy to do business with, storytelling, and how audio, video and other content can help your local businesses succeed in digital marketing.

September 25, 2018 - Episode 9

Public Relations Tips for Small Businesses in St Pete

Public relations can be an important component of the marketing strategy for small local businesses. It includes a lot more than just press releases and often involves a blend of both digital and traditional tactics. We review what public relations is and how it can help a local business succeed. We’re joined by Andrea Gomes, one of our marketing assistants, who has experience with writing, including as a journalist, and has authored several blog posts about public relations on our Kapok Marketing blog.

September 11, 2018 - Episode 8

How to Get Your Business on TV in Tampa Bay with Joey West

Getting your business on the TV news can generate a lot of exposure for your business. We’re joined by Joey West, an experienced professional in the media industry. He is currently a planning assignment editor at Spectrum Bay News 9. Joey explains how the news media works and what makes a story newsworthy. He also explains a few tips and tricks on what to do and what not to do if you want your business to have a chance of landing some coverage on the local news.