A Podcast about Marketing Struggles and Creative Solutions

Join co-hosts Jake Braun and Mirela Setkic, who own and operate Kapok Marketing, as they discuss business owners’ marketing struggles and solutions, and other business-related topics. They share their own stories and advice about running a local business, and interview other entrepreneurs and influencers in the Tampa Bay area.

Latest Episode


February 7, 2019 - Episode 20

Sports Sponsorships and Professional Selling with Ryan Helfrick Part 2

Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree in the sports marketing industry. He has also worked with FC Dallas in the MLS and the Tampa Bay Buccaneers in the NFL. Ryan has a deep understanding of how sports intersects with marketing. We’ll discuss how businesses can benefit from sports sponsorships. Ryan will also share some of his tips and tricks to succeeding at professional selling.

Episode Archive


January 29, 2019 - Episode 19

Sports Sponsorships and Professional Selling with Ryan Helfrick

Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree in the sports marketing industry. He has also worked with FC Dallas in the MLS and the Tampa Bay Buccaneers in the NFL. Ryan has a deep understanding of how sports intersects with marketing. We’ll discuss how businesses can benefit from sports sponsorships. Ryan will also share some of his tips and tricks to succeeding at professional selling.

January 22, 2019 - Episode 18

Making Your Business Investable with Patrick S Weston (Part 2)

Starting or expanding a business can be hard. Maybe you’ve come up with a killer business idea, or you have an amazing idea to expand your business. How do you get the capital to make that happen? What makes a business or a business idea appealing to an investor or bank? We’ll discuss this and more with Patrick S Weston, a successful entrepreneur and investor in St Pete. He is the managing partner of WestRock Investments, an investment partnership. Patrick has an MBA from the Northwestern Kellogg School of Management. Patrick is also a licensed medical doctor that is board-certified […]

January 15, 2019 - Episode 17

Making Your Business Investable with Patrick S Weston

Starting or expanding a business can be hard. Maybe you’ve come up with a killer business idea, or you have an amazing idea to expand your business. How do you get the capital to make that happen? What makes a business or a business idea appealing to an investor or bank? We’ll discuss this and more with Patrick S Weston, a successful entrepreneur and investor in St Pete. He is the managing partner of WestRock Investments, an investment partnership. Patrick has an MBA from the Northwestern Kellogg School of Management. Patrick is also a licensed medical doctor that is board-certified […]

January 1, 2019 - Episode 16

Marketing Reflections from 2018 and Goals for 2019

It’s a new year, and that’s usually a good time for any small business to reflect and set goals. Jake and Mirela talk about their reflections from 2018 about running a local marketing agency. We’ll also discuss Kapok Marketing’s goals for 2019. Some of the topics discussed in this episode include: strategy and planning, educating potential customers, taking advantage of more platforms or mediums, and looking for business opportunities that make sense.