A Podcast about Marketing Struggles and Creative Solutions

Join co-hosts Jake Braun and Mirela Setkic, who own and operate Kapok Marketing, as they discuss business owners’ marketing struggles and solutions, and other business-related topics. They share their own stories and advice about running a local business, and interview other entrepreneurs and influencers in the Tampa Bay area.

Latest Episode


March 19, 2019 - Episode 23

How Traditional and Digital Advertising Can Work Together

We often hear from businesses who don’t understand why digital marketing is important. We also run into a lot of people who think traditional advertising is dead. The truth is both can help maximize your ROI from marketing. To discuss this and more, we’re joined by Ashley Sica from Green Bench Monthly, a local full-color magazine here in St Pete. Learn about how traditional advertising, like direct mail and print advertising, are far from dead. Ashley tells us about how a print magazine works, how they market themselves, and how their website is also important. We’ll also discuss how print […]

Episode Archive


March 5, 2019 - Episode 22

Everything a Small Business Needs to Know About Websites

Every business needs a website, but all websites are not created equal. Jake and Mirela explain why you need a website and how it helps your business grow. We’ll discuss what information you must have your website to maximize your online marketing. Learn how to get a website, who to hire depending on your budget, other resources, and requirements. We’ll also go over how website pricing works, break down the different ranges, and how to get a website at any cost. Basically all of the most important information a business owner needs to know about websites is in this episode.

February 19, 2019 - Episode 21

What are Target Markets and Target Audiences?

Everyone in business has probably heard the terms target market and target audience. Jake and Mirela will discuss what both of these really are and how they interrelate. Learn why target markets are critical, and why defining one is normally the first step in launching a successful business or product. Explore why target audiences are also important, and why going niche is the way to go. We’ll also discuss key takeaways on how understanding target markets and target audiences can be used to improve any business.

February 7, 2019 - Episode 20

Sports Sponsorships and Professional Selling with Ryan Helfrick Part 2

Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree in the sports marketing industry. He has also worked with FC Dallas in the MLS and the Tampa Bay Buccaneers in the NFL. Ryan has a deep understanding of how sports intersects with marketing. We’ll discuss how businesses can benefit from sports sponsorships. Ryan will also share some of his tips and tricks to succeeding at professional selling.

January 29, 2019 - Episode 19

Sports Sponsorships and Professional Selling with Ryan Helfrick

Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree in the sports marketing industry. He has also worked with FC Dallas in the MLS and the Tampa Bay Buccaneers in the NFL. Ryan has a deep understanding of how sports intersects with marketing. We’ll discuss how businesses can benefit from sports sponsorships. Ryan will also share some of his tips and tricks to succeeding at professional selling.

January 22, 2019 - Episode 18

Making Your Business Investable with Patrick S Weston (Part 2)

Starting or expanding a business can be hard. Maybe you’ve come up with a killer business idea, or you have an amazing idea to expand your business. How do you get the capital to make that happen? What makes a business or a business idea appealing to an investor or bank? We’ll discuss this and more with Patrick S Weston, a successful entrepreneur and investor in St Pete. He is the managing partner of WestRock Investments, an investment partnership. Patrick has an MBA from the Northwestern Kellogg School of Management. Patrick is also a licensed medical doctor that is board-certified […]